FanDuel’s OOH campaigns spanned dozens of states and specs. Each state had unique rules for disclaimer sizes that we had to adhere to.

This is a small collection of work from the recent football season. For NFL 2025 launch we produced hundreds of variations that accounted for different offers, states and sizes.

A variety of on-site, app, social and email creative across 14 unique sizes. The work wasn’t intended to be identical but was created to feel like matching luggage across the campaign’s entirety.

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(last updated June 28, 2026)

FanDuel took over the Secaucus Junction Station in January of 2020. For this exercise I worked with copywriters to execute the designs; readied the files for print; mapped out where the creative would live; and visited the station to photograph the end product.

Collection of previous work from my time at agency life plus some personal photography