FanDuel’s OOH campaigns spanned dozens of states and specs. Each state had unique rules for disclaimer sizes that we had to adhere to.

This is a small collection of work from the recent football season. For NFL 2025 launch we produced hundreds of variations that accounted for different offers, states and sizes.

A variety of on-site, app, social and email creative across 14 unique sizes. The work wasn’t intended to be identical but was created to feel like matching luggage across a campaign’s entirety.

In 2022 I worked to templatize our files for Paid Display. It was our first time using artboards with interconnected Smart Objects, so by updating a handful or elements we were able to update dozens of sizes at the same time. We cut our production time in half for every request, freeing up bandwidth to do more work with the same number of designers.

Sports betting is a highly regulated industry so we worked closely with our compliance team to ensure all disclaimers met each state’s sizing standards.

This page showcases a handful of the myriad sizes we would produce for every campaign, accounting for safe zones and legibility at each requested aspect ratio.

FanDuel took over the Secaucus Junction Station in January of 2020. For this exercise I worked with copywriters to execute the designs; readied the files for print; mapped out where the creative would live; and visited the station to photograph the end product.

Hobbyist photographer with a passion for capturing the energy of NYC, landscapes of Iceland, and the incredible wildlife of African safaris. Forever chasing great light.

Collection of previous work from my time at agency life plus some personal photography.